WalaPlus UX research
Product design intern
Project type
Competitive Analysis
UX Research & Benchmarking
Product Strategy
WalaPlus UX research
Product design intern
WalaPlus UX research
Product design intern
Overview
WalaPlus is a workplace engagement platform based in Saudi Arabia, offering solutions to enhance employee well-being and productivity. During my internship, I conducted a comprehensive competitive analysis to identify gaps and opportunities in the market, ensuring WalaPlus remained ahead in delivering innovative, localized solutions tailored for the Middle East.
WalaPlus is a workplace engagement platform based in Saudi Arabia, offering solutions to enhance employee well-being and productivity. During my internship, I conducted a comprehensive competitive analysis to identify gaps and opportunities in the market, ensuring WalaPlus remained ahead in delivering innovative, localized solutions tailored for the Middle East.
Role
Analyzed the competitive landscape for employee engagement platforms across the region and globally.Conducted stakeholder interviews with merchants, corporate clients, and end-users to identify key pain points.Benchmarked product features, user experiences, and market trends to uncover strategic opportunities for WalaPlus.Presented actionable insights to guide product enhancements and strategic planning.
Analyzed the competitive landscape for employee engagement platforms across the region and globally.Conducted stakeholder interviews with merchants, corporate clients, and end-users to identify key pain points.Benchmarked product features, user experiences, and market trends to uncover strategic opportunities for WalaPlus.Presented actionable insights to guide product enhancements and strategic planning.
Process
1
Understanding the Market Landscape
1
Understanding the Market Landscape
1
Understanding the Market Landscape
2
Stakeholder Insights
2
Stakeholder Insights
2
Stakeholder Insights
3
Feature Analysis & Benchmarking
3
Feature Analysis & Benchmarking
3
Feature Analysis & Benchmarking
4
Recommendations
4
Recommendations
4
Recommendations
Mapped the competitive landscape, categorizing direct and indirect competitors.
Focused on benchmarking product features, integration capabilities, and user experience (UX).
Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.
Mapped the competitive landscape, categorizing direct and indirect competitors.
Focused on benchmarking product features, integration capabilities, and user experience (UX).
Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.
Mapped the competitive landscape, categorizing direct and indirect competitors.
Focused on benchmarking product features, integration capabilities, and user experience (UX).
Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.
Interviewed key stakeholders, including merchants partnering with WalaPlus, corporate clients using the platform, and employees benefiting from the services.
Summarized feedback into key themes such as ease of use, customization needs, and engagement effectiveness.
Interviewed key stakeholders, including merchants partnering with WalaPlus, corporate clients using the platform, and employees benefiting from the services.
Summarized feedback into key themes such as ease of use, customization needs, and engagement effectiveness.
Interviewed key stakeholders, including merchants partnering with WalaPlus, corporate clients using the platform, and employees benefiting from the services.
Summarized feedback into key themes such as ease of use, customization needs, and engagement effectiveness.
Evaluated competitors based on:
Technology: Integration capabilities, dashboards, and mobile responsiveness.
User Experience: Onboarding processes and feature accessibility.
Market Fit: Localization and cultural alignment with the Middle East audience.
Evaluated competitors based on:
Technology: Integration capabilities, dashboards, and mobile responsiveness.
User Experience: Onboarding processes and feature accessibility.
Market Fit: Localization and cultural alignment with the Middle East audience.
Evaluated competitors based on:
Technology: Integration capabilities, dashboards, and mobile responsiveness.
User Experience: Onboarding processes and feature accessibility.
Market Fit: Localization and cultural alignment with the Middle East audience.
Proposed enhancements like localized user interfaces, AI-driven personalization, and expanded integration capabilities to improve market differentiation.
Proposed enhancements like localized user interfaces, AI-driven personalization, and expanded integration capabilities to improve market differentiation.
Proposed enhancements like localized user interfaces, AI-driven personalization, and expanded integration capabilities to improve market differentiation.
Problem Approach
Main Challenge
Hidden Data: Many competitors did not disclose detailed features or pricing models, requiring creative data-gathering strategies.
Varied Stakeholder Needs: Balancing feedback from merchants, corporate clients, and employees while aligning with WalaPlus’s vision.
Approach
Attended webinars, reviewed competitor case studies, and leveraged third-party platforms like G2 and Trustpilot to supplement data.
Synthesized diverse stakeholder insights into actionable, prioritized recommendations.
Main Challenge
Hidden Data: Many competitors did not disclose detailed features or pricing models, requiring creative data-gathering strategies.
Varied Stakeholder Needs: Balancing feedback from merchants, corporate clients, and employees while aligning with WalaPlus’s vision.
Approach
Attended webinars, reviewed competitor case studies, and leveraged third-party platforms like G2 and Trustpilot to supplement data.
Synthesized diverse stakeholder insights into actionable, prioritized recommendations.
Key Outcomes
Strategic Impact
My research informed WalaPlus’s product roadmap, prioritizing enhancements aligned with market gaps and user needs.
Enhanced UX Focus
Highlighted areas for improvement in onboarding, localization, and AI personalization to boost user engagement.
Stakeholder Alignment
Strengthened relationships with merchants and corporate clients by addressing their feedback in strategic recommendations.
Key Takeaways
This experience deepened my understanding of competitive analysis and its role in product development. I honed my skills in market research, user-centric evaluation, and synthesizing actionable insights, which are now foundational to my approach as a designer.
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Let’s connect and turn pixels into magic!
Let's chat
Thank you for stopping by!
Let’s connect and turn pixels into magic!
Let's chat