OmarAlsamahi

Back

WalaPlus UX research

Product design intern

Summary

Drove 3 roadmap priorities via analysis.

Addressed 80% regional user pain points.

Boosted Arabic UI adoption post-research.

WalaPlus UX research

Product design intern

Summary

Drove 3 roadmap priorities via analysis.

Addressed 80% regional user pain points.

Boosted Arabic UI adoption post-research.

WalaPlus UX research

Product design intern

Summary

Drove 3 roadmap priorities via analysis.

Addressed 80% regional user pain points.

Boosted Arabic UI adoption post-research.

Overview

WalaPlus is a workplace engagement platform based in Saudi Arabia, offering solutions to enhance employee well-being and productivity. During my internship, I conducted a comprehensive competitive analysis to identify gaps and opportunities in the market, ensuring WalaPlus remained ahead in delivering innovative, localized solutions tailored for the Middle East.

Role

Conduct competitive research to identify market gaps and opportunities, ensuring WalaPlus delivered culturally tailored solutions for the Middle East.

Conducted stakeholder interviews with merchants, corporate clients, and end-users to identify key pain points.

Benchmarked product features, user experiences, and market trends to uncover strategic opportunities for WalaPlus.

Process

Understanding the Market Landscape

Stakeholder Insights

Feature Analysis & Benchmarking

Recommendations

Mapped the competitive landscape, categorizing direct and indirect competitors.

Focused on benchmarking product features, integration capabilities, and user experience (UX).

Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.

Mapped the competitive landscape, categorizing direct and indirect competitors.

Focused on benchmarking product features, integration capabilities, and user experience (UX).

Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.

Mapped the competitive landscape, categorizing direct and indirect competitors.

Focused on benchmarking product features, integration capabilities, and user experience (UX).

Conducted trend analysis to identify emerging opportunities in workplace engagement solutions.

Interviewed key stakeholders, including merchants partnering with WalaPlus, corporate clients using the platform, and employees benefiting from the services.

Summarized feedback into key themes such as ease of use, customization needs, and engagement effectiveness.

Interviewed key stakeholders, including merchants partnering with WalaPlus, corporate clients using the platform, and employees benefiting from the services.

Summarized feedback into key themes such as ease of use, customization needs, and engagement effectiveness.

Evaluated competitors based on:

Technology: Integration capabilities, dashboards, and mobile responsiveness.

User Experience: Onboarding processes and feature accessibility.

Market Fit: Localization and cultural alignment with the Middle East audience.

Evaluated competitors based on:

Technology: Integration capabilities, dashboards, and mobile responsiveness.

User Experience: Onboarding processes and feature accessibility.

Market Fit: Localization and cultural alignment with the Middle East audience.

Evaluated competitors based on:

Technology: Integration capabilities, dashboards, and mobile responsiveness.

User Experience: Onboarding processes and feature accessibility.

Market Fit: Localization and cultural alignment with the Middle East audience.

Proposed enhancements like localized user interfaces, AI-driven personalization, and expanded integration capabilities to improve market differentiation.

Problem Approach

Main Challenge

Hidden Data: Many competitors did not disclose detailed features or pricing models, requiring creative data-gathering strategies.

Varied Stakeholder Needs: Balancing feedback from merchants, corporate clients, and employees while aligning with WalaPlus’s vision.

Approach

Attended webinars, reviewed competitor case studies, and leveraged third-party platforms like G2 and Trustpilot to supplement data.

Synthesized diverse stakeholder insights into actionable, prioritized recommendations.

Main Challenge

Hidden Data: Many competitors did not disclose detailed features or pricing models, requiring creative data-gathering strategies.

Varied Stakeholder Needs: Balancing feedback from merchants, corporate clients, and employees while aligning with WalaPlus’s vision.

Approach

Attended webinars, reviewed competitor case studies, and leveraged third-party platforms like G2 and Trustpilot to supplement data.

Synthesized diverse stakeholder insights into actionable, prioritized recommendations.

Key Outcomes

Strategic Impact

My research informed WalaPlus’s product roadmap, prioritizing enhancements aligned with market gaps and user needs.

Enhanced UX Focus

Highlighted areas for improvement in onboarding, localization, and AI personalization to boost user engagement.

Stakeholder Alignment

Strengthened relationships with merchants and corporate clients by addressing their feedback in strategic recommendations.

Key Takeaways

This experience deepened my understanding of competitive analysis and its role in product development. I honed my skills in market research, user-centric evaluation, and synthesizing actionable insights, which are now foundational to my approach as a designer.

Autoloan

Realm of dragon

Thank You

What's Next?

Autoloan

Realm of dragon

Thank You

What's Next?

Autoloan

Realm of dragon

Thank You

What's Next?

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat

Resume

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat

Resume

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat

Resume