Banque Misr AutoLoan

Product design intern

Project type

Competitive Analysis

UX Research & Benchmarking

Product Strategy

Banque Misr AutoLoan

Product design intern

Banque Misr AutoLoan

Product design intern

Overview

Autolender is a fintech solution designed to streamline the auto-loan application process, making it accessible and efficient for users struggling with commuting needs. During my internship at Banque Misr, I collaborated with a team to design and implement an intuitive platform that empowers users to apply for auto loans with ease while addressing their pain points in tracking and understanding the process.

Role

As part of the UX Design Internship, my contributions included:


Conducting user research to uncover customer pain points and identify opportunities for improvement.


Synthesizing research insights into actionable design solutions.


Mapping the customer journey to ensure smooth user flows.


Designing a visually consistent and branded UI for both web and mobile platforms.

Problem Approach

Main Challenge

Lack of Auto Loan Knowledge: Users focus on vehicle research but struggle with understanding the financing process.


Application Tracking: Users find it difficult to track the status of their loan application.

Approach

Interviews: Gained insights into user struggles and expectations regarding the loan process.


Surveys: Collected quantitative data on user preferences and pain points.

Design process

Design process

Research

Interviews: Gained insights into user struggles and expectations regarding the loan process.


Surveys: Collected quantitative data on user preferences and pain points.

Product discovery

After taking our research findings, we started our product discovery phase of our UX design internship, With user research insights in hand, we delved into synthesizing the gathered data to identify recurring patterns and pain points. This process enabled us to define the core problems that our design should address.

Establishing KPIs and success metrics

I established key performance indicators (KPIs) and success criteria for the project. This step ensured that our design decisions were aligned with measurable outcomes, enabling us to track the project's success throughout its lifecycle.

Establishing KPIs and success metrics

I established key performance indicators (KPIs) and success criteria for the project. This step ensured that our design decisions were aligned with measurable outcomes, enabling us to track the project's success throughout its lifecycle.

Design and Prototyping

During the design phase, I worked closely with the team to develop user flows, ensuring intuitive navigation and seamless goal achievement.


Key Design Decisions:


User Flows: Created clear and concise flows to guide users through the loan application process with minimal friction.


Visual Consistency: Ensured branding alignment through cohesive color schemes, typography, and iconography.


Responsive Design: Designed layouts optimized for both mobile and web platforms.

UI selected screens

Design and Prototyping

During the design phase, I worked closely with the team to develop user flows, ensuring intuitive navigation and seamless goal achievement.


Key Design Decisions:


User Flows: Created clear and concise flows to guide users through the loan application process with minimal friction.


Visual Consistency: Ensured branding alignment through cohesive color schemes, typography, and iconography.


Responsive Design: Designed layouts optimized for both mobile and web platforms.

Thank You

What's Next?

Thank You

What's Next?

Thank You

What's Next?

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat

Thank you for stopping by!

Let’s connect and turn pixels into magic!

Let's chat